Sunday, December 13, 2009

Tiger Woods' infidelity has been anything but a "good thing" for Tiger's family

“God bless Tiger Woods,” says Yahoo’s chief executive Carol Bartz.

Although Tiger Woods' infidelity has been anything but a "good thing" for Tiger's family, major corporate sponsors, and even the sport of golf, it is good for one thing - popular search engine juggernaut Yahoo.

According to Bartz, Tiger Woods infidelity could prove even better for driving web traffic than Michael Jackson's death was.

Speaking to the audience at the UBS Media Conference last week, Bartz says the Tiger Woods sex scandal could very well prove the story of the year and the most widely profitable headline in recent memory.

But don't look for Tiger Woods to benefit from the headlines.

With the prospect of major sponsorships being cut and lost revenue from Tiger Woods' withdrawing from the sport of golf indefinitely, the only way Tiger Woods can conceivably profit from his scandal, according to some media industry analysts, is to write a book.

But as an intensely private individual, Tiger Woods is unlikely to do so.

So what will Tiger Woods do next? No one really knows for sure - even Tiger Woods.

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