Buffalo has the industry's most powerful arsenal of leading-edge tools to help keep clients relevant in the minds of their target buyers

Buffalo Communications (Buffalo) has further bolstered its infrastructure by appointing Nicholas Keefe as Director of Information Systems at the global golf-lifestyle public relations, branding and marketing-communications firm that is a division of Billy Casper Golf.

Keefe will expand Buffalo's strategic operating platforms and oversee the firm's six-person team of technology specialists. The investment in Keefe and Internet and internal systems parallels Buffalo's recent addition of high-profile clients and its strength servicing clients in digital and social media.

"Lifestyle purchasing decisions are no longer driven strictly by traditional media coverage, long-term brand loyalty and personal recommendations," says Rich Katz, Managing Director of Buffalo. "The ways people communicate and consume information is evolving, and Buffalo's leadership position ensures clients continue to thrive from being major parts of conversations across all mediums."

A graduate of the Kogod School of Business at American University, Keefe has 13 years high-level systems analysis and project-management experience, with a focus on increasing the efficiency and effectiveness of information-technology programs.

"Buffalo has the industry's most powerful arsenal of leading-edge tools to help keep clients relevant in the minds of their target buyers." says Keefe, who in a dual role manages IS for Billy Casper Golf. "Dynamically using these tools to service our clients and journalists helps Buffalo maintain its 95-percent client-retention rate."